How did Morgan collect data for her study?

The approach Morgan used to collect data by interviewing and surveying students at the m-parks conference is highly valuable for several reasons. This method allows for direct engagement with the participants, which can yield rich qualitative data and nuanced perspectives on their experiences or opinions. Convening at a specific event, such as the m-parks conference, creates an opportunity to gather data in a targeted environment where participants are likely to be focused on relevant themes and topics related to the study.

Interviews and surveys also facilitate the collection of both quantitative data—through structured survey questions that can be statistically analyzed—and qualitative data—through open-ended questions that provide deeper insights. This mixed-method approach can enhance the reliability and depth of the findings, making the data collection more comprehensive.

Furthermore, conducting the study in person at a conference context ensures that the participants are engaged and informed about the topics being explored, which can lead to more meaningful responses. This is often more effective than passive data collection methods, such as reviewing reports or social media, where the depth of understanding may be limited. Overall, this method provides a robust framework for data collection that is both systematic and contextually relevant.